White Paper: #BackyardExperiment

#BackyardExperiment

60 movable seats. 8 days. 1 location.

Time-lapse footage from the #BackyardExperiment pop-up park in Garema Place, an underused thoroughfare in Canberra’s CBD, has revealed stunning findings about the power of small interventions to transform public space.

A 10-Minute Documentary (below) and White Paper are available now.

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Download the FREE White Paper: #BackyardExperiment (49 pages, 8MB)

Before #BackyardExperiment, 97% of visitors passed through the grey, hard Garema Place without stopping. The project softened the space with colour, lawn, seating and light, and, in just eight days,

Visitor numbers almost doubled.

Street Furniture Australia partnered with the Australian Institute of Landscape Architects, the ACT Government, In the City Canberra, landscape architecture firm Context and a host of suppliers and community volunteers to make the project happen.

See how together the team increased dwellers by more than 200%, and attracted significantly more children, families, couples, seniors and social groups – by up to 780%.

Watch the 10-Minute Documentary, and download the #BackyardExperiment White Paper for the full, game-changing results.

Lighting and yarn bombing makes #BackyardExperiment feel safe at night. Photo: Jackie Chan, WE-EF

Lighting and colour make #BackyardExperiment feel safe at night. Photo: Jackie Chan, WE-EF LIGHTING

 

Activate your space with our Pop-Up Furniture Range, proven to grow foot traffic in Canberra’s CBD by nearly 200%.

Download your FREE handbook of powerful yet simple ways to activate your unloved spaces, backed by our #BackyardExperiment research.

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Media are invited to view the official press release, or email editor@streetfurniture.com for image selections and further information.


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