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#WodenExperiment Discovery Report Out Now
#WodenExperiment is a six-month furniture installation to activate Woden Town Square in Canberra. The aim is to bring more life and joy to this public space for its community.
The project is lead by Street Furniture Australia in partnership with the ACT Government. It began in early 2018 with a 6-week long Discovery phase, to dive deep into the Woden community’s thoughts, feelings and needs.
Following the Discovery phase, which sets up the project brief, Context Landscape Design is working on the design concept for the activation. Research partners will help quantify the effect of the transformation.
The Discovery journey was essential for establishing a user-centred design for this project. The Woden community generously engaged with our surveys in the square and online via StreetChat and the #WodenExperiment Facebook Page, and contributed to a workshop held at Woden Library.
During the six weeks we observed journeys to and across the square, researched the history of the place, and engaged with key local stakeholders.
All of these activities and research were distilled into six user personas to represent the majority of people who currently visit or pass through Woden square: the Time Out-er, Office Worker, Mum, Retiree, Wanderer and Student.
Issues and opportunities were extrapolated from the survey and workshop participants’ experiences and wishlist. The grand challenge for the activation will be to address:
- The microclimate, by homifying the place.
- ‘Grey’-ness, by adding wow factor.
- Limited activities with a design that provides many reasons to stay.
- Safety by fostering community ownership and activation across the day and week.
- Disconnection, by adding wayfinding and technology.
The full journey and findings so far are available in our 67-page Discovery report, ready to view or download now via this form:
You can also follow the #WodenExperiment Facebook Page.
The Linea range is sleek and minimalist. 100% stainless steel frames support many colours, lengths and mounting types, including plinth and wall-fixed options.
Street Furniture Australia collaborated with Mobility Design Lab from Monash University to reimagine how urban bus stops and shelters could look, feel and work in the near future. The concept proposal was recently shortlisted for the Smarter Hobart Challenge, an international design competition launched by the City of Hobart in 2020. The competition called for “innovative and exciting ideas to help transform Hobart’s public transport services, and help make waiting for the bus reliable, safe, accessible and socially connective.” More than 120 entries were received from teams in Australia, the US, India, South America, Russia, Ukraine, Singapore, Hong Kong, Italy and France. The concept by Monash University and Street Furniture Australia was one of five finalists. Bus travel can sometimes suffer from “a less optimal image” compared with other modes …
Street Furniture Australia has used empathy interviews, personas, observations, journey mapping and other user-centred research techniques to focus Woden Experiment on the community. These qualitative methods unearth rich detail about the lives and needs of people who use Woden Town Square. The aim is to inform the design of the six-month installation with a “community first” philosophy. “We employ user-centred design techniques in the making of our furniture, and #WodenExperiment now offers the opportunity to apply this methodology to public places,” says Mark Armstrong, Street Furniture Australia Design Director. “One of the challenges of public space is meeting the needs of people from many different walks of life. Through our empathy interviews and observations of the town square we have come up with six key personas to design for. “The …
ABC Radio Canberra’s Jolene Laverty chats with Street Furniture Australia’s June Boxsell about #WodenExperiment on Drive. The following is a transcript of the program, which aired on Wednesday April 4, 2018. JL. The social project that has increased foot traffic in Garema Place by 200% is going to be replicated in Woden. June Boxsell is the Design and Marketing manager of Street Furniture Australia and she runs these programs, hi June. JB. Hi there, thank you for having me. JL. Thank you for joining us. So it’s called the #WodenExperiment and it’s based on the very successful #BackyardExperiment, which was held in Garema Place a few years ago. Can you just take us back to 2016 and remind us what the Garema Place experiment was? JB. The #BackyardExperiment was a …
Street Furniture Australia, with support from the ACT Government, has begun the Discovery phase for #WodenExperiment, a six-month furniture installation to activate Woden Town Square in Canberra. Members of the community, local businesses and politicians gathered to discuss the project and share their experiences of the square at a workshop held in March. Around 40 participants brainstormed issues and opportunities for the square around Retail Experience, Community Involvement, Comfort and Amenity, and Wow Factor. “It was exciting to see so many people filling the room, with a great mix of people from community, business and local government creating an atmosphere of high energy and interest,” says Diana Hill, Manager Capital Works – Urban with Transport Canberra and City Services. “As a result many great ideas about issues and opportunities were discovered …