streetchat

23% of people get their alone time out of home, Ikea Reports: The traditional idea of where we find a feeling of home is being disrupted, moving beyond four walls, according to a global research project by Ikea Group. The report found that 1 in 3 people of the 22,000 surveyed in 22 markets including Australia, the US, Europe and China, said there are places where they feel more at home than the space they live in. In cities Ikea tracks this as rising from 20% in 2016 to 35% in 2018. The Life at Home Report 2018 identifies five core emotional needs which capture the feeling of home – privacy, comfort, ownership, security and belonging. Ikea says many living situations do not answer these needs, hence people look to their community and local area, their work, and the homes of their families …