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An inductee into the Design Hall of Fame and Fellow of the Design Institute of Australia, Mark Armstrong was Co-founder and Director of Blue Sky Design Group, the company that designed the Sydney Olympic Torch and Qantas check-in experience. He is now a Practice Professor in Design with Monash University and advises Street Furniture Australia’s design team in an era of great technological change Professor Armstrong provides industrial design expertise to several strategic research projects, utilising user-centered design methods to change outcomes for end-users. When and why did you start Blue Sky Design Group, and what was your vision? Blue Sky is a multidisciplinary design firm based in Sydney. The company was started in the early eighties by myself and partner. When it was founded I was working in Europe with Philips and was …