Street Furniture Australia, with support from the ACT Government, has begun the Discovery phase for #WodenExperiment, a six-month furniture installation to activate Woden Town Square in Canberra. Members of the community, local businesses and politicians gathered to discuss the project and share their experiences of the square at a workshop held in March. Around 40 participants brainstormed issues and opportunities for the square around Retail Experience, Community Involvement, Comfort and Amenity, and Wow Factor. “It was exciting to see so many people filling the room, with a great mix of people from community, business and local government creating an atmosphere of high energy and interest,” says Diana Hill, Manager Capital Works – Urban with Transport Canberra and City Services. “As a result many great ideas about issues and opportunities were discovered …
White Paper: #BackyardExperiment
60 movable seats. 8 days. 1 location.
Time-lapse footage from the #BackyardExperiment pop-up park in Garema Place, an underused thoroughfare in Canberra’s CBD, has revealed stunning findings about the power of small interventions to transform public space.
A 10-Minute Documentary (below) and White Paper are available now.
Download the FREE White Paper: #BackyardExperiment (49 pages, 8MB)
Before #BackyardExperiment, 97% of visitors passed through the grey, hard Garema Place without stopping. The project softened the space with colour, lawn, seating and light, and, in just eight days,
Visitor numbers almost doubled.
Street Furniture Australia partnered with the Australian Institute of Landscape Architects, the ACT Government, In the City Canberra, landscape architecture firm Context and a host of suppliers and community volunteers to make the project happen.
See how together the team increased dwellers by more than 200%, and attracted significantly more children, families, couples, seniors and social groups – by up to 780%.
Watch the 10-Minute Documentary, and download the #BackyardExperiment White Paper for the full, game-changing results.
Activate your space with our Pop-Up Furniture Range, proven to grow foot traffic in Canberra’s CBD by nearly 200%.
Download your FREE handbook of powerful yet simple ways to activate your unloved spaces, backed by our #BackyardExperiment research.
Street Furniture Australia has used empathy interviews, personas, observations, journey mapping and other user-centred research techniques to focus #WodenExperiment on the community. These qualitative methods unearth rich detail about the lives and needs of people who use Woden Town Square. The aim is to inform the design of the six-month installation with a “community first” philosophy. “We employ user-centred design techniques in the making of our furniture, and #WodenExperiment now offers the opportunity to apply this methodology to public places,” says Mark Armstrong, Street Furniture Australia Design Director. “One of the challenges of public space is meeting the needs of people from many different walks of life. Through our empathy interviews and observations of the town square we have come up with six key personas to design for. “The personas …
ABC Radio Canberra’s Jolene Laverty chats with Street Furniture Australia’s June Boxsell about #WodenExperiment on Drive. The following is a transcript of the program, which aired on Wednesday April 4, 2018. JL. The social project that has increased foot traffic in Garema Place by 200% is going to be replicated in Woden. June Boxsell is the Design and Marketing manager of Street Furniture Australia and she runs these programs, hi June. JB. Hi there, thank you for having me. JL. Thank you for joining us. So it’s called the #WodenExperiment and it’s based on the very successful #BackyardExperiment, which was held in Garema Place a few years ago. Can you just take us back to 2016 and remind us what the Garema Place experiment was? JB. The #BackyardExperiment was a …
StreetChat interviews new AILA National President Linda Corkery. Linda is a highly respected landscape architect with a trifecta portfolio of responsibility: AILA National President, Associate Professor at UNSW and Director of Corkery Consulting. We chat about AILA, the future of cities and how women are faring in her industry. Can you tell us about your journey, from the US to Hong Kong, to Australia? My journey to landscape architecture started at Cornell University in upstate New York. At Cornell, I completed master degrees in urban and regional planning and in landscape architecture. There were a few international students in the program, including an Australian fellow I got to know quite well, Noel Corkery. I finished my studies and headed to Chicago, working first in an urban planning consultancy and then in …
by Jason Packenham. Urban leaders are reimagining Australia’s future cities, starting with Streets 2.0 – a cross-disciplinary forum held in Sydney – with the conversation to continue in March at the Cities 4.0 Summit in Melbourne. With autonomous vehicles on the horizon, now is the time for such events. Provocative discussions at Streets 2.0 raised as many questions as answers. In continuing this provocation, this piece is as much a recap as it is a wondering of where to from here. What do we mean by the street? What role do streets play in our cities today? What do we want and need from them? Looking forward, what is their role in a future with autonomous vehicles? How do we achieve some of the grand visions of Streets 2.0? Are they possible? …
Design Thinking: Street Furniture Australia is undergoing a design thinking program with Indelibility and Blue Sky Creative. This is a transformational project that aims to align all aspects of a business with a set of core values and purpose. It’s human-centric – design thinking will put our customers at the centre of everything we do, which will take effect in 2017. Companies like Apple and Airbnb have been applying design thinking principles to not only create truly innovative products and services but change the way they operate across the board. We’re looking forward to keeping you posted about exciting new things to come. New Government Contracts: Street Furniture Australia is pleased to have won two new major government contracts: MAV Procurement (Victoria and Tasmania) LocalBuy (Queensland and South Australia) You …