White Paper: #BackyardExperiment

#BackyardExperiment

60 movable seats. 8 days. 1 location.

Time-lapse footage from the #BackyardExperiment pop-up park in Garema Place, an underused thoroughfare in Canberra’s CBD, has revealed stunning findings about the power of small interventions to transform public space.

A 10-Minute Documentary (below) and White Paper are available now.

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Download the FREE White Paper: #BackyardExperiment (49 pages, 8MB)

Before #BackyardExperiment, 97% of visitors passed through the grey, hard Garema Place without stopping. The project softened the space with colour, lawn, seating and light, and, in just eight days,

Visitor numbers almost doubled.

Street Furniture Australia partnered with the Australian Institute of Landscape Architects, the ACT Government, In the City Canberra, landscape architecture firm Context and a host of suppliers and community volunteers to make the project happen.

See how together the team increased dwellers by more than 200%, and attracted significantly more children, families, couples, seniors and social groups – by up to 780%.

Watch the 10-Minute Documentary, and download the #BackyardExperiment White Paper for the full, game-changing results.

Lighting and yarn bombing makes #BackyardExperiment feel safe at night. Photo: Jackie Chan, WE-EF

Lighting and colour make #BackyardExperiment feel safe at night. Photo: Jackie Chan, WE-EF LIGHTING

 

Activate your space with our Pop-Up Furniture Range, proven to grow foot traffic in Canberra’s CBD by nearly 200%.

Download your FREE handbook of powerful yet simple ways to activate your unloved spaces, backed by our #BackyardExperiment research.

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Media are invited to view the official press release, or email editor@streetfurniture.com for image selections and further information.


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recent news

#WodenExperiment to Activate Square

Street Furniture Australia, with support from the ACT Government, has begun the Discovery phase for #WodenExperiment, a six-month furniture installation to activate Woden Town Square in Canberra. Members of the community, local businesses and politicians gathered to discuss the project and share their experiences of the square at a workshop held in March. Around 40 participants brainstormed issues and opportunities for the square around Retail Experience, Community Involvement, Comfort and Amenity, and Wow Factor. “It was exciting to see so many people filling the room, with a great mix of people from community, business and local government creating an atmosphere of high energy and interest,” says Diana Hill, Manager Capital Works – Urban with Transport Canberra and City Services. “As a result many great ideas about issues and opportunities were discovered …

  • 6 apr 2018
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Applying User-Centred Design to Public Space Activation

Street Furniture Australia has used empathy interviews, personas, observations, journey mapping and other user-centred research techniques to focus #WodenExperiment on the community. These qualitative methods unearth rich detail about the lives and needs of people who use Woden Town Square. The aim is to inform the design of the six-month installation with a “community first” philosophy. “We employ user-centred design techniques in the making of our furniture, and #WodenExperiment now offers the opportunity to apply this methodology to public places,” says Mark Armstrong, Street Furniture Australia Design Director. “One of the challenges of public space is meeting the needs of people from many different walks of life. Through our empathy interviews and observations of the town square we have come up with six key personas to design for. “The personas …

  • 22 may 2018
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#WodenExperiment on ABC Radio

ABC Radio Canberra’s Jolene Laverty chats with Street Furniture Australia’s June Boxsell about #WodenExperiment on Drive. The following is a transcript of the program, which aired on Wednesday April 4, 2018. JL. The social project that has increased foot traffic in Garema Place by 200% is going to be replicated in Woden. June Boxsell is the Design and Marketing manager of Street Furniture Australia and she runs these programs, hi June. JB. Hi there, thank you for having me. JL. Thank you for joining us. So it’s called the #WodenExperiment and it’s based on the very successful #BackyardExperiment, which was held in Garema Place a few years ago. Can you just take us back to 2016 and remind us what the Garema Place experiment was? JB. The #BackyardExperiment was a …

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