Street Furniture Australia is honoured to be named winner of the Built Environment category at the inaugural Australian Smart Cities Awards in October 2018. These are the country’s first awards recognising leadership, best practice and action to advance the smart cities movement, evaluated by a seven-person jury chaired by David Singleton AM. The winners were announced at Smart Cities Week in Sydney, organised by the Smart Cities Council Australia New Zealand. Street Furniture Australia received the Built Environment award for #BackyardExperiment, an eight-day activation of Garema Place, Canberra, which took place in October 2016. It was a small project that made a big impact. By adopting a people-first approach and quantifying the impact of design, the method of activation became an international case study. #BackyardExperiment was one of Australia’s first …
#WodenExperiment Discovery on ABC Radio
ABC Radio Canberra’s Adam Shirley chats with Street Furniture Australia’s June Boxsell about the #WodenExperiment Discovery Report release, and ideas for the project, on Mornings.
The following is a transcript of the program, which aired on Thursday August 30, 2018.
The interview is available on the ABC Radio Canberra website, starting at 32:15.
AS Town squares used to be the place where everything happened. The good, the bad, from markets to public punishment even. Whatever the drawcard, people would come. Can you picture a town square in Canberra, perhaps Civic or Woden. Does it have a good feel? Or is the vibe a little dodgy, deserted, even run down? Do let me know if your town square is alive and thriving.
A six month experiment in Woden Town Square has begun. June Lee Boxsell is from Street Furniture Australia and is involved in this. When you first went to Woden Town Square, June, what did you see?
JB When we first went last winter it was very grey, it was windy, there were hardly any people. We did see some people, smoking around a bench, not sitting, which was very telling. Based on that we were inspired to do something, in partnership with the ACT Government. We’ve put together a Discovery Report over a 6 week period, it’s a 67 page report. The objective was to really try to understand the hearts and minds of the Woden community, to form the design brief for the town square.
Woden Town Square in winter.
AS So your intention is to put various furniture, installations of this kind, to try and enliven Woden? Is that a fair summary?
JB The Discovery Report was really trying to understand who we are designing for, and based on that we created a brief for landscape architects Context, and that design will be emerging very soon.
AS You observed people who passed through the square. You categorised them into groups even. Tell me about that process.
JB Yes, one of the methodologies we used was design thinking. We went to the square and interviewed people, observed them all day long and identified six key personas. Personas are fictional characters that represent demographic groups and social groups. We identified the Mum, Office Worker, Time Outer, Student, Wanderer and Retiree. We posted big pictures of them in the design room, so we’re always reminded that these are the people we’re designing for.
AS This is people-watching on a scientific level by the sounds, do you enjoy that process?
JB Yes, our research methodology is quite different. Usually people do surveys and go wide, using a huge number of people to make it statistically significant. We go deep: we ask people, how does Woden Town Square make you feel, describe your journey here.
AS Have you been given much information on that? What have people said?
JB That was a key question. The most common answer was, “depressed.”
AS It probably hurts a bit to say that, but the facts are born out in your responses.
JB Every response was along those lines, another quote was, “sad,” “tired,” “like I don’t want to be there any longer than necessary.” One person even wrote “dead inside.” The good news is that represents a fantastic opportunity for positive and lasting change. The square really is a blank canvas and it’s very exciting.
AS For someone like you, June, that is the silver lining I presume, on this cloud, that there is a blank canvas where you can hopefully do a variety of positive things for people who frequent the area.
JB That’s right, and the key to the success of this project is the community. We’re involving them from day one, they’re helping us design it, install it, and put on events. If you’d like to support the project please go to our community #WodenExperiment Facebook page, where we’ll be posting updates quite regularly.
AS You’ve referred to your Discovery Report a couple of times now, do you already have a blueprint for how you want to enliven this area in the way the locals want it done?
JB Yes. This isn’t just a landscape architecture or urban design project, we’re designing experiences for those key personas. So we’ve got a Mum with a pram, for instance, she will be able to sit and have a coffee, charge her phone in the shade, watch her kid play in a safe environment.
She’ll be able to attend an outdoor pop-up library for Story Time, and on the weekend she could visit the square for dinner and listen to live jazz and see fairy lights. Those sorts of experiences we’re designing.
We also identified five key challenges in the report, the problems we have to fix in the square. The first is the microclimate, namely the wind and lack of shade. Our design needs to address that.
We need to address the greyness, in physical and psychological form. There are limited activities in the space, we saw a lot of people eating their lunch on their lap, not very comfortable. We need to create that sense of security, and there was a disconnection with the surrounding environment, so lighting and wayfinding will be very important.
AS It seems like this is quite ambitious, what you have planned in collaboration with Woden locals. If it comes off, do you see it as maybe a method that could be used in other areas of Canberra that are charged with that all-grey, depressing, slightly empty feel.
JB #WodenExperiment is actually built on a previous project in Garema Place called #BackyardExperiment, where over eight days we managed to increase foot traffic by 190%.
AS I recall it vividly, walking through Garema Place and asking what was going on.
JB It was quite incredible. Small interventions of movable furniture, colour, lawn and lighting not only increased foot traffic, it encouraged people to stay. So dwellers increased by 250%, which is amazing, 247% to be exact.
When we counted the demographic groups that used the space prior to the experiment, 98% of dwellers were adults, and mostly from the street and homeless community. After the experiment, we saw on the weekend an up to 735% increase in children seen in the area. So by adding furniture, art and colour, you can really impact the behaviour of people in a space, and change the soul of it so to speak.
AS Yes, the whole character of it. Christine, with a quick comment about Woden Town Square: Christine, good morning to you, do you spend much time around the Woden town square?
Christine No I don’t, but I used to. It’s not that I don’t for any particular reason, but I wanted to comment on the need for grass, trees, plants and flowers, the urban landscape you mentioned is so grey, so concrete, so devoid of life.
AS Interesting point, Christine, on that, the idea of bringing life in vegetation form, is that a crucial element in your view, June?
JB Absolutely. Greenery is a major part of the design. The grand challenge is to bring life, joy and comfort. Greenery, places where you can sit in the shade, charge your phone, there’s even one area in the design called the Work Hub, where you can come out into the garden and work, connect your laptop, have meetings – there are meeting rooms under shade.
There’s a chillout space for the kidults where you can play table tennis, sit on some swivel seats, just enjoy looking at the surrounding greenery there. There’s a social lounge, almost like a satellite outdoor library where you can play board games and there’s a garden in that space as well. And of course the community square in the middle, where there will be a regular events program, morning yoga, live music, moonlight cinema –
AS People won’t want to leave!
JB All these things are in concept form, in the works.
AS The key is they’re being considered, I guess. If people want to pick up on this, maybe join the movement, what should they do, June?
JB The best thing would be to join our #WodenExperiment Facebook page, and have your voices heard there. We’ll be posting the design up very soon and we’d love to get your thoughts on it. The great news also is that the ACT Government has committed funds for this project. So it is happening. To make it a richer case study we will also extend invitations to private businesses to contribute and sponsor the project. If your company is interested, we encourage you to get in contact with us.
AS Really interesting to hear what you’re trying to do with Woden, and how it might be received. June Lee Boxsell, stay in touch and hear how this project goes and what people make of a rejuvenated or changed face of Woden. Thanks for coming in.
JB Good to be here.
AS June Lee Boxsell, Design Manager at Street Furniture Australia. If you’d like to find out more just put it into your search engine, check out their #WodenExperiment Facebook page, you can find more details about these big plans for Woden which are driven by you.
As only around ten people have entered so far, we have extended the deadline till December 3rd 2018. To celebrate the launch of our first app, we are giving away a DJI Spark Drone valued at $630. This hi-tech drone will take beautiful footage of your projects in style. The app, called Build ARIA uses photorealistic Augmented Reality technology to visualise your furniture creation in your office or at the actual project location. To enter, simply download the app and publish your Aria on Twitter, Facebook or Instagram with the hashtag #BuildARIA. Video: How to Win A Drone To get the app, search for Build ARIA in the App Store for iPhone and iPad, or scan this QR code: DJI Spark is a mini drone with intelligent flight control options that will help you film and show …
Try Build ARIA for a chance to win a drone! Go to the competition page to enter. Ends December 3. What if you could stand onsite at your next project and explore how furniture could be placed, with your phone? A new way to envision and experiment with configuring the Aria Seating System – in situ or from your office – is here, with the Street Furniture Australia Build ARIA app now available in the App Store for iPhone and iPad. To access, search for Build ARIA in the app store, or scan this QR code: The app aims to make specifying and sharing concepts easier and more enjoyable, says Design and Marketing Manager June Lee Boxsell. The latest Augmented Reality (AR), technology is now capable of realistic and accurate virtual renderings that spring to life on your phone or …
Get full access to the Discovery Report. #WodenExperiment is a six-month furniture installation to activate Woden Town Square in Canberra. The aim is to bring more life and joy to this public space for its community. The project is lead by Street Furniture Australia in partnership with the ACT Government. It began in early 2018 with a 6-week long Discovery phase, to dive deep into the Woden community’s thoughts, feelings and needs. Following the Discovery phase, which sets up the project brief, Context Landscape Design is working on the design concept for the activation. Research partners will help quantify the effect of the transformation. The Discovery journey was essential for establishing a user-centred design for this project. The Woden community generously engaged with our surveys in the square and online via …
Street Furniture Australia, with support from the ACT Government, has begun the Discovery phase for #WodenExperiment, a six-month furniture installation to activate Woden Town Square in Canberra. Members of the community, local businesses and politicians gathered to discuss the project and share their experiences of the square at a workshop held in March. Around 40 participants brainstormed issues and opportunities for the square around Retail Experience, Community Involvement, Comfort and Amenity, and Wow Factor. “It was exciting to see so many people filling the room, with a great mix of people from community, business and local government creating an atmosphere of high energy and interest,” says Diana Hill, Manager Capital Works – Urban with Transport Canberra and City Services. “As a result many great ideas about issues and opportunities were discovered …
ABC Radio Canberra’s Jolene Laverty chats with Street Furniture Australia’s June Boxsell about #WodenExperiment on Drive. The following is a transcript of the program, which aired on Wednesday April 4, 2018. JL. The social project that has increased foot traffic in Garema Place by 200% is going to be replicated in Woden. June Boxsell is the Design and Marketing manager of Street Furniture Australia and she runs these programs, hi June. JB. Hi there, thank you for having me. JL. Thank you for joining us. So it’s called the #WodenExperiment and it’s based on the very successful #BackyardExperiment, which was held in Garema Place a few years ago. Can you just take us back to 2016 and remind us what the Garema Place experiment was? JB. The #BackyardExperiment was a …