Street Furniture Australia is honoured to be named winner of the Built Environment category at the inaugural Australian Smart Cities Awards in October 2018. These are the country’s first awards recognising leadership, best practice and action to advance the smart cities movement, evaluated by a seven-person jury chaired by David Singleton AM. The winners were announced at Smart Cities Week in Sydney, organised by the Smart Cities Council Australia New Zealand. Street Furniture Australia received the Built Environment award for #BackyardExperiment, an eight-day activation of Garema Place, Canberra, which took place in October 2016. It was a small project that made a big impact. By adopting a people-first approach and quantifying the impact of design, the method of activation became an international case study. #BackyardExperiment was one of Australia’s first …
Applying User-Centred Design to Public Space Activation
Street Furniture Australia has used empathy interviews, personas, observations, journey mapping and other user-centred research techniques to focus #WodenExperiment on the community.
These qualitative methods unearth rich detail about the lives and needs of people who use Woden Town Square. The aim is to inform the design of the six-month installation with a “community first” philosophy.
“We employ user-centred design techniques in the making of our furniture, and #WodenExperiment now offers the opportunity to apply this methodology to public places,” says Mark Armstrong, Street Furniture Australia Design Director.
“One of the challenges of public space is meeting the needs of people from many different walks of life. Through our empathy interviews and observations of the town square we have come up with six key personas to design for.
“The personas represent frequent users, as well as those we would like to attract more often, or invite to spend more time in the space instead of passing through.”
The personas are informed by deep empathy interviews conducted by Street Furniture Australia and the ACT Government at Woden Town Square during different times of the day and week.
The six groups are: the Time Out-er, Office Worker, Mum, Retiree, Wanderer and Student.
Each has been given a name, age, career, social and demographic characteristics, needs, desires, habits and cultural background – enough detail to represent real people in the designers’ minds.
The team also observed and analysed the journeys each persona might take through the square, their issues and matching opportunities, challenges and aspirations.
“While each persona has a unique story and situation, we found that many had overlapping needs when it comes to Woden Town Square. This includes the need to feel safe and secure, to find shelter and seek a comfortable microclimate,” says Armstrong.
“Our job now is to turn this research into a design brief that answers as many of those needs as we can achieve in the installation.”
As only around ten people have entered so far, we have extended the deadline till December 3rd 2018. To celebrate the launch of our first app, we are giving away a DJI Spark Drone valued at $630. This hi-tech drone will take beautiful footage of your projects in style. The app, called Build ARIA uses photorealistic Augmented Reality technology to visualise your furniture creation in your office or at the actual project location. To enter, simply download the app and publish your Aria on Twitter, Facebook or Instagram with the hashtag #BuildARIA. Video: How to Win A Drone To get the app, search for Build ARIA in the App Store for iPhone and iPad, or scan this QR code: DJI Spark is a mini drone with intelligent flight control options that will help you film and show …
Try Build ARIA for a chance to win a drone! Go to the competition page to enter. Ends December 3. What if you could stand onsite at your next project and explore how furniture could be placed, with your phone? A new way to envision and experiment with configuring the Aria Seating System – in situ or from your office – is here, with the Street Furniture Australia Build ARIA app now available in the App Store for iPhone and iPad. To access, search for Build ARIA in the app store, or scan this QR code: The app aims to make specifying and sharing concepts easier and more enjoyable, says Design and Marketing Manager June Lee Boxsell. The latest Augmented Reality (AR), technology is now capable of realistic and accurate virtual renderings that spring to life on your phone or …
Street Furniture Australia, with support from the ACT Government, has begun the Discovery phase for #WodenExperiment, a six-month furniture installation to activate Woden Town Square in Canberra. Members of the community, local businesses and politicians gathered to discuss the project and share their experiences of the square at a workshop held in March. Around 40 participants brainstormed issues and opportunities for the square around Retail Experience, Community Involvement, Comfort and Amenity, and Wow Factor. “It was exciting to see so many people filling the room, with a great mix of people from community, business and local government creating an atmosphere of high energy and interest,” says Diana Hill, Manager Capital Works – Urban with Transport Canberra and City Services. “As a result many great ideas about issues and opportunities were discovered …
ABC Radio Canberra’s Jolene Laverty chats with Street Furniture Australia’s June Boxsell about #WodenExperiment on Drive. The following is a transcript of the program, which aired on Wednesday April 4, 2018. JL. The social project that has increased foot traffic in Garema Place by 200% is going to be replicated in Woden. June Boxsell is the Design and Marketing manager of Street Furniture Australia and she runs these programs, hi June. JB. Hi there, thank you for having me. JL. Thank you for joining us. So it’s called the #WodenExperiment and it’s based on the very successful #BackyardExperiment, which was held in Garema Place a few years ago. Can you just take us back to 2016 and remind us what the Garema Place experiment was? JB. The #BackyardExperiment was a …
Following the #WodenExperiment Workshop, Chris Steel updated the ACT Legislative Assembly about the project. Below is a transcript of his speech. You can also watch the video on Facebook. Chris Steel: “I talk a lot in this place about Woden Town Centre, and I’m going to talk about it again today, because it is exciting to see change taking place in the town centre, the new residential developments, the light rail stage two on its way, and a new focus on placemaking in the centre now as well. “While many of the spaces in Woden are privately owned, those under ACT Government control present an opportunity for improvement and activation, particularly Woden Town Square. “On the 26th of March, Woden Library played host for the #WodenExperiment town hall, kicking off …